Why Events?

The idea of starting a company and organising conferences like Going Solo is the result of a conversation I had a bit over a month ago, just before Web 2.0 Expo in Berlin.

Even though it sounded like a wacky idea to me at first, organising events now really seems like the “right thing to do” today. I’ve been to more conferences during the last 18 months than I can remember, so I’m starting to get a good sense of the ingredients. I have a good network. I have a “generalist’s” view of the web/tech world. I’m also a detail-oriented person. It’s also time I became more active in my professional life (ie, “taking things into my own hands”), and I like the idea of building something over the long term (well, long term by my standards).

If you’re a reader of this blog, you know I’ve become a bit conference-weary lately. I’m also known (to conference organisers, at least) for my sometimes nasty (but heart-felt!) feedback on their events. So, rather than continue complaining, I’m going to organise conferences I’d like to attend. I’m perfectly aware that given my track-record for finding fault with conference organisation, you’re all going to be waiting for me when I do mine. So be it ;-).

I believe it isn’t possible to please everybody: my intention isn’t therefore to organise the “perfect event”, as I know that it doesn’t exist. However, I’m strongly committed to getting all the basic stuff right, and to providing something slightly different from what already exists. More will unfold about that over the next weeks.

I’d like to state again that I am continuing with my speaking and consulting business (I actually even have plans for it in the near future, particularly in Lausanne). I know organising a conference is a lot of work (and luckily I’m not alone for that, I have two great partners and a bunch of very precious advisors), but that doesn’t mean I’m dropping everything else while I organise it.

Going Solo will be my first event, but I already have ideas for events to follow on other topics. The responses so far to my desire to organise an event for freelancers and very small businesses as been very encouraging, and has caused me to start thinking about what else I could set up for this audience/public (which I’m part of).

So, please, keep the feedback coming — I’m off to start writing my next post. (Feeling like a serial blogger just now.)

This was originally posted on Climb to the Stars. View comments on the original post.

3 Responses

  1. [...] I decided to set foot in the event business, I pretty soon had a whole bunch of ideas for conference topics. As a first, I picked the one that [...]

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  3. [...] So, what do I take away from LIFT08 — knowing that this year, I’m looking at things through an event organiser’s eyes? [...]

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